Pritam P Hans In New Delhi

The business of blogging

According to blog search engine Technorati, there are over 112 million blogs in the blogosphere, which swells by over 175,000 blogs every day. With the immense potential of sharing views and creating public opinion, blogs are not only being tapped for publicity and brand promotion, their successful monetisation by displaying ads has allowed bloggers to turn full-timers from being hobby-bloggers. Though many bloggers abhor making money from blogs, it's becoming widely popular.